SHHY Beauty
For Shhy Beauty, I led the brand's social media presence by translating beauty trends and consumer insights into content that felt culturally relevant and visually cohesive. I developed monthly content strategies, created branded graphics and Reels, fostered community engagement, and leveraged analytics to optimize performance and evolve the brand's digital storytelling.
Deliverables
Social Media Strategy & Research | Content Calendar Management | Graphic Design & Reels Production | Community Engagement | Analytics & Performance Reporting
Year
2024-2025
Content Production
Beyond production, every piece of content was created with intention to engage, connect, and build a loyal community around the brand. Turning viewers into followers and followers into a genuine SHHY Beauty community.
Brand Initiatives
Beyond social media, I helped position SHHY Beauty as a brand that exists both online and in real-world spaces by supporting the strategy and content capture for a brand experience.
Through event storytelling and community-focused moments, I helped translate the brand’s digital identity into an immersive offline experience that strengthened audience connection and brand affinity.
